Why it pays to get inside

This relatively simple question involves mental calculations that take into account multiple streams of information including personal preferences and desires, product recommendations from others, manipulations by marketers and advertisingand advice from health professionals. Here is some help with the last category. The goal is to make new scientific findings more visible to consumers by highlighting the link between diet and chronic disorders like heart disease and obesity.

Why it pays to get inside

The differential effects of perspective taking and empathy in negotiations Why it pays to get inside the head of your opponent: White Abstract The current research explored whether two related yet distinct social competencies — perspective taking the cognitive capacity to consider the world from another individual's viewpoint and empathy the ability to connect emotionally with another individual — have differential effects in negotiations.

Across three studies, using both individual difference measures and experimental manipulations, we found that perspective taking increased individuals' ability to discover hidden agreements and to both create and claim resources at the bargaining table.

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However, empathy did not prove nearly as advantageous and at times was detrimental to discovering a possible deal and achieving individual profit. These results held regardless of whether the interaction was a negotiation in which a prima facie solution was not possible or a multiple-issue negotiation that required discovering mutually beneficial trade-offs.

Although empathy is an essential tool in many aspects of social life, perspective taking appears to be a particularly critical ability in negotiations.

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Citation Galinsky, Adam, W. The differential effects of perspective taking and empathy in negotiations.

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The current research explored whether two related yet distinct social competencies—perspective taking (the cognitive capacity to consider the world from another individual's viewpoint) and empathy (the ability to connect emotionally with another individual)—have differential effects in negotiations.

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Why it pays to get inside

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Why it pays to get inside
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