Swot analysis of mcdonalds

McDonalds is currently undergoing a comeback after a decline in sales McDonalds a. Strengths McDonalds is the second largest restaurant chain in the world with 36, restaurants in countries giving it a strong market share and financial strength. It is a worldwide brand and is a sponsor of international sporting events, such as the football World Cup and the Olympics, which has made its brand highly recognisable and valuable in terms of its coverage McDonalds a. Whilst there are some national and regional differences in its menu, McDonalds has high levels of standardisation which seek to ensure that the product and service are of the same levels wherever a customer is in the world.

Swot analysis of mcdonalds

Nutrition Since its inception, training at Hamburger University has emphasized consistent restaurant operations procedures, service, quality and cleanliness.

Swot analysis of mcdonalds

It is the second largest outlet operator with more than 34, outlets, serving 69 million consumers every day in countries.

Many children find the clown fun and inviting. This gives them the advantage to Swot analysis of mcdonalds fast food companies that may not have a mascot.

The fast food chain is operating in many diverse cultures where tastes in food are extremely different than those of US or European consumers. Being able to satisfy the taste buds of not only an American but also someone in China or Canada, not everyone has the same taste. Coca Cola, Dannon Yogurt, Heinz ketchup and others.

By offering the high quality products with their high quality food the customers can expect an overall high quality meal. The company successfully targets very young children through offering playgrounds, toys with its meals and advertisements with the ever so popular Ronald McDonald.

Allowing the children that are hungrier than for just a smaller portion to have the option to eat a medium sized portion.

Weaknesses Over the past years there has been many controversies and negative publicity that can play a major effect on the company. Because they offer such high calorie foods it is thought to be morally wrong to entice children to want to eat high carb, greasy, and unhealthy food.

This will have a slow but long-term effect on the company if there is not a way to make it healthier. A Mac Job is a low paid and a low skilled job, which is often seen negatively by its employees.

This results in lower performance and high employee turnover. They have a very low differentiation. Opportunities The world overall is fighting obesity and there is an ever increasing demand for healthier food. I believe they could also offer items such as turkey burgers instead of beef patties.

Changing customer habits represent new needs that must be met by businesses. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains.

Topic: an overview and swot analysis of mcdonalds - SNAUWAERT

There will forever be a trend towards healthy eating. Kids may be more apt to want to continue eating at the famous place with golden arches, but parents who continue to watch everything they allow their children to eat may find ways to make the other restaurants more appealing.


Because fast food has become the way of life for many people there is a vast array of local fast food restaurant chains.

Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. It is like the most recent thing that RedBox is now even offering Sandwiches in their vending machines https: The profits that are sent back to United States have to be converted into dollars and may be affected by the exchange rates, especially when the dollar is appreciating against other currencies.

Consideration is to try leaving the money in the currency in which it was received in, as the company operates in the foreign country they will also have some expenses that need to be paid in that foreign currency.

They should only send the money back to the United States that is a surplus of the expenses in that location. Lawsuits are not only incredibly expensive but they require time and money.

If they cannot come up with a way to meet the demands of the customers in a more friendly way and avoid these lawsuits, they could see this offsetting some of the profits of the company for the future.McDonalds: SWOT analysis, compare growth strategies to Wal-Mart.

Are McDonald's growth strategies appropriate to assure continued growth given current market SWOT Analysis on McDonalds. Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on McDonald's. Jan 13,  · SWOT analysis of McDonalds – McDonalds swot analysis January 13, By Hitesh Bhasin Tagged With: SWOT articles Having one of the most favorite burgers in the world, Mcdonalds is a brand which will hardly be missed by anyone.

A company’s strengths, weaknesses, opportunities, and threats are all things an investor should consider when buying shares. Performing a so called SWOT analysis isn’t hard, a fact that should be readily apparent using Dow component McDonald’s as an example.


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SLIDE | 2 ABOUT MCDONALD’S Name McDonald’s Corporation Logo Industries served Restaurants (McDonald’s, McCafé, McExpress, McStop) Geographic areas served Worldwide (36, restaurants in countries) Headquarters Oak Brook, Illinois, United States Curren.

SWOT analysis is a vital strategic planning tool that can be used by McDonalds managers to do a situational analysis of the organization. It is a handy technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) McDonalds is facing in its current business environment.

May 15,  · McDonald's swot analysis reveals company's internal strengths and weaknesses as well as external opportunities and threats. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

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