Factors affecting buying behavior of consumers

However, we have been able to categorize this behavior based on their degree of involvement, and the degree of difference between the brands in the product category. There are four types of Buying Behavior: Let's start by examining Complex Buying Behavior.

Factors affecting buying behavior of consumers

Factors affecting buying behavior of consumers

There are different processes involved in consumer behavior. Initially, the consumer tries to find what products you would like to consume, then select only those products that promise greater utility. After selecting the products, the consumer makes an estimate of available funds that can happen.

Finally, the consumer looks at the current prices of commodities and makes the decision about which products to consume. Meanwhile, there are several factors that influence consumer purchases, such as social, cultural, personal and psychological. The explanation of these factors is as follows.

The influence of culture on the purchasing behavior varies from country to country, therefore sellers have to be very careful in the analysis of the culture of different groups, regions or even countries. For example, marketers can design products according to the needs of a specific geographical group.

Thus marketing activities could be adapted to different social classes. Here we should note that social class is not only determined by income, but there are several other factors such as wealth, education, occupation etc.

Social factors Social factors also influence the purchasing behavior of consumers. The impact of reference groups vary across products and brands. For example, if the product is visible as clothing, shoes, car etc.

4 types of consumer buying behavior | Management Education

Reference groups also include opinion leader a person who influences others by his special skill, knowledge or other characteristics.

So vendors are trying to find the roles and influence of the husband, wife and children. If the decision to purchase a particular product is influenced by the wife of then sellers will try to target women in their ad.

Here we should note that the purchase of roles change with changing lifestyles of consumers. For example, a woman working in an organization as manager of finance.

Now she is playing two roles, one of the chief financial officer and the mother. Therefore, purchasing decisions will be influenced by their role and status.

Factors Affecting Buying Behavior of Consumers in Unauthorized Colonies 4. Findings In order to understand the effect of factors on the buying behavior, twenty one such. Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. Please enable JavaScript to view the page content. Your support ID is:

Personal factors Personal factors may also affect consumer behavior. Some of the important factors that influence personal buying behavior are: It is obvious that consumers change the purchase of goods and services over time.

Factors affecting buying behavior of consumers

Family life cycle consists of different stages as young singles, married couples, unmarried couples etc that help marketers to develop suitable products for each stage. For example, a marketing manager of an organization is trying to buy business suits, while a low level worker in the same organization buy-resistant clothing work.

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If income and savings a customer is high, then going to buy more expensive products.Jan 14,  · In previous posts I examined Complex Buying Behavior, Dissonance-Reducing Buying Behavior, and Habitual Buying heartoftexashop.comy, we will quickly define Variety Seeking Buying Behavior.

Variety Seeking Buying Behavior Variety Seeking Buying Behavior refers to situations where there is low consumer involvement, but the consumer perceives significant differences between .

Consumer’s buyer behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics.

An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. 4 important Factors that Influence Consumer Behaviour. Consumer Behaviour – The consumer, The KING of the market is the one that dominates the market and the market trends.

Lets us know the King first. A consumer is someone who pays a sum to consume the goods and services sold by an organization. Consumer behavior involves the study of how people--either individually or in groups--acquire, use, experience, discard, and make decisions about goods, serivces, or even lifestyle practices such as socially responsible and healthy eating.

Personal factors play a very important role in affecting the buying behaviour of a consumer. Some of the major personal factors are - occupation, age, economic .

Factors Influencing Curriculum Development  introduction In the study of development, nurture is defined as the environmental conditions that influence a child’s development (T. M McDevitt and J. E. Ormrod, A child's home environment, friends with whom he spends time with, the food that he eats and the types of movies he watches -- not to mention the content and or education.

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